The problem
Some teams spend their day copying the same record into the same three internal systems. The forms never match: different field names, different order, one of them split across two steps. Generic autofill gives up immediately, because it matches on field names that only agree by accident.
The approach
Populatte lets a person map it once. You point at a source, point at the target fields, and the mapping is saved for that site — so the second time is a click instead of twenty.
It lives in the Chrome Side Panel API rather than a popup, which matters more than it sounds: a popup closes the moment you click into the page, which is exactly when you need it open.
Where it stands
Private beta with a handful of teams. The interesting problems so far have been about durability rather than features — forms change, and a mapping that silently points at a field that no longer exists is worse than no mapping at all. Detecting that and asking, instead of writing to the wrong place, is most of what the current work is about.